AUSBLUE ANNOUNCES MERGER WITH GO BLUE20-Dec-2018
PRESS RELEASE FOR IMMEDIATE RELEASE 20/12/2018
AUSBLUE ANNOUNCES MERGER WITH GO BLUE
IPSWICH, AUSTRALIA, DECEMBER 20, 2018 – AUSblue has today announced a merger with AdBlue® Producer and Distributor Go Blue. AUSblue and Go Blue are privately owned Australian companies manufacturing and distributing VDA Certified AdBlue® throughout Australia and New Zealand.
The merged companies will trade as AUSblue from the 1st of January 2019.
AUSblue is determined to deliver exceptional service with greater efficiencies and a continued dedication to quality within the AdBlue® market.
With strong parallels in company ethos and vision, the merger was an easy decision for the two entities, positioning the business for continued success. Commenting on the acquisition, former Go Blue General Manager and now Chief Operating Officer of AUSblue, Aaron Roberts said, “Real vertical integration between two like-minded companies with the same values and goals, will ensure a stronger business model for our customer and employees, both now and well into the future.”
The coming together of Australia’s leading AdBlue® manufacturers allows the combined years of experience to provide stronger serviceability throughout Australia and New Zealand while continuing to provide the same VDA quality certified AdBlue® with the same reliable service they are trusted. CEO of AUSblue Pat Maguire said, “With Go Blue’s innovative production facilities and AUSblue’s logistics capability, AUSblue will now have the capacity and ability to service the increasing demand that Australia is seeing as the Euro 6 vehicles are entering the Australian market.”
AdBlue® is a solution made with Urea and Water used in the Selective Catalytic Reduction (SCR) system of a diesel vehicle to convert Nitrogen Oxide (NOx) fumes into harmless water vapour and Nitrogen.
® = registered trademark of the Verband der Automobilindustric e.V. (VDA)
AUSblue is the leading supplier of AdBlue® in Australia with manufacturing and distribution hubs in all Australian states and New Zealand. Providing bulk and package AdBlue® and AdBlue® equipment, AUSblue's 40+ staff members are dedicated to providing a high-quality product and superior customer service. www.ausblue.com.au
For further information please contact:
Marketing and Communications
1300 287 258